On Thursday, my public relations class took a day-long field trip to a chocolate lover's paradise: Cadbury World in Birmingham, England. Think Hershey Park plus Willy Wonka's chocolate factory. Cadbury is one of the largest confectionary manufacturers in the world. I suppose the purpose was to learn about brand management and identity? I'll have to wait until my next PR class to really find out, but hey, I wasn't about to argue with my professor over his field trip choice.
After barely making our train, we journeyed two hours out of London before Cadbury signs appeared. As we approached the factory, the air became drenched with the mouthwatering smell of chocolate.
Our first stop was "Essence," where we watched a few cheesy presentations about the Cadbury family and the history of their chocolate products.
We were then given small cups of thick, melted milk chocolate and allowed a mix-in of our choice. I chose "shortbread biscuits," and I have no regrets.
Next we wove our way through the groups of elementary school children (AKA the majority age group of visitors to Cadbury World), and went on a ride reminiscent of Disney's "It's a Small World" ride. So cheesy, but so cute...
We then walked through the actual facilities where the chocolate was being produced.
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| Chocolate soccer balls |
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| My name in chocolate |
At each stop, we kept getting more free samples of chocolate products. Terrible, right? However, that didn't stop me from spending a few pounds (and possibly gaining a few pounds) in the gift shop as well. The basic summary of my trip: chocolate, chocolate, and more chocolate...
Judging from these goodies, I'd say the field trip was a success for my sweet tooth---er, i mean, education.
I wish I could pull a Willy Wonka and make it possible for you to grab some chocolate through the computer screen. Anyone know if you can send chocolate in the mail?
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